POSITION OBJECTIVE 
 
- The position is responsible to develop, deliver and communicate visual concepts and promote the brand, products and services in-store 
 
- Train and coach the store team to perform merchant based VP and manage the daily, weekly and seasonal VP tasks

Key Responsibilities 
Brand Image - Ensure that the brand identity and presentation standards in both windows and in-store are achieved consistently by creating eye catching displays whilst incorporating commercial sales opportunities 
- Implements the brand specific visual merchandising standards 
- Coordinating store display in line with brand guidelines and strategy 
- Developing floor plans and maximize visual impact 
- Arranges merchandise, signage, fixtures and in-store layout guide 
- Taking Photograph in every changes done in the merchandise display 
- Make use of creative lighting for windows 
- Maximizing placement of new lines, re-merchandising the store when new trends build 
- Creates layout of the store according to its categories 
- Ensures proper merchandising of the items 
- Collect review and feedback of the merchandise Other Responsibilities 
- Working closely with the operations and brand management team to increase sales 
- Working with VM Manager and sales team to achieve commercial goals 
- Involve in Pre-Opening of the stores and timely visit to ensure that brand’s standard are properly implemented and followed 
- Conduct research of the current market trends and lifestyle