<p><strong>Publication date:</strong> Jul 06, 2025, 12:11PM</p><p><strong>Purpose of the job</strong></p> <p>Managing targeted data (mobile internet and MBB) stimulation programs for the personal prepaid, control and postpaid base that up-lift data ARPU, increase penetration of data services within the base and convert more customers into data users.</p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p><strong>Duties and responsibilities</strong></p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <ul><li>Prepare engaging and stimulating presentations for new concepts, presenting strategies, quarterly plans and post-launch reviews (T presentations). Presentations must include customer/market insights, figures, KPIs</li><li>Prepare and follow up on all material needed to get approvals (T-1/T0 presentations, business case, budget exercise, NTRA letter)</li><li>Prepare and follow up on all required communication material (scripts, SMS text, VRS waves, CS briefs, OB briefs) proof-read it and assume the role of the customer when receiving it to ensure it delivers the message in an engaging, informative and customer friendly way</li><li>Perform pre-launch tests to ensure SMS/VRS tool is running smoothly and that messages are delivered correctly to the correct target audience</li><li>Give team briefing/training sessions before OB campaigns</li><li>Ensure that pre-launch activities are approved and secured (finance/technology-Siebel readiness)/NTRA) and all teams are briefed about the campaign and their respective roles (CS, technology(development and operations), SMS/VRS teams)</li><li>Closely monitor the in-launch activities campaign performance and system/tools stability and performance and report any concerns/issues on the spot.</li><li>Monitor post-launch activities, ensure that delivery reports and dashboard results (opt-ins/fulfillments) are correct and delivered on time, and report any concerns/issues on the spot</li><li>Request analysis for all completed campaigns through the correct channel (CI insights team/DWH report request) to cover all dimensions typically analyzed in CBM post-launch analyses</li><li>Update regularly team manager and team head with campaign progress and results according to the time-line:<ul><li>1st update: once campaign is launched to confirm Siebel launch success and the launch of SMSs/VRSs/OB calls. </li><li>2nd update: day 2-3 after campaign launch to report preliminary results of opt-ins, fulfillments, delivery rates, reach rates, and acceptance rates. Update is expected to be daily for the first week, and then on weekly basis if not requested otherwise. </li><li>3rd update: once campaign is completed to confirm completion of all SMSs/VRSs/OB calls</li></ul></li><li>Prepare and send emails to top management and any other relevant teams confirming campaign launch. Must include a brief description of the campaign (scope, target audience, time-line, communication channel)</li><li>Prepare and send emails to management and top management and any other relevant teams confirming campaign completion. Include information about volumes of customers contacted, opt-in/acceptance rates and actual fulfillments</li><li>Prepare post-launch reviews in presentation format to be shared with top management and any other relevant teams (e.g. segments). </li><li>Create a checklist of deliverables for each campaign/project and be constantly on top of it and report regularly on its progress </li><li>Review the time-plan regularly for planned actions and ensure adherence to it</li><li>Report any potential show stoppers/delays to the plan in a timely manner</li><li>Contact all stakeholders to ensure adherence to the plan deliverables and dates</li><li>Seek Base Management knowledge (business / functional / technical) through self-learning, or through group forums (CBM calls, newsletters, etc..)</li><li>Follow up regularly on core KPIs (base breakdown, GAs, recharges, revenues, data subscribers, data usage).</li><li>Provide analysis and recommendations using core KPIs highlighting areas of possible actions to enhance performance / recuperate mal-performance at mass level.</li><li>Seek constant awareness of competition (ATL and where possible BTL moves), with assessment of impact.</li><li>Constantly provide correlation of owned area / initiatives to the core KPIs.</li></ul> <p> </p> <p> </p> <p> </p> <p> </p> <p><strong>Job specification</strong></p> <p> </p> <p> </p> <p> </p> <p> </p> <p><strong>Education</strong></p> <p> </p> <p> </p> <p> </p> <p> </p> <p>BA in Business Administration, Economics, Finance</p> <p> </p> <p> </p> <p> </p> <p> </p> <p><strong>Experience</strong></p> <p> </p> <p> </p> <p> </p> <p> </p> <p>0-2 years of experience in similar field</p> <p> </p> <p> </p> <p> </p> <p> </p> <p><strong>Skills and abilities</strong></p> <p> </p> <p> </p> <p> </p> <p> </p> <p>Excellent analytical, communication and presentation skills</p><p style="font-family:'Helvetica Neue', sans-serif; font-size:20px !important; font-weight:bold!important; margin:0;"> Only your skills matter </p> <p style="font-family:'Helvetica Neue', sans-serif; font-size:16px!important; font-weight:normal !important; margin-top:8px;"> Regardless of your age, gender, origin, religion, sexual orientation, neurodiversity, disability, or appearance, we actively encourage diversity within our teams, as it is both a collective strength and a driver of innovation. Orange is a disability-friendly company: please feel free to let us know about any specific needs you may have. </p>