Job Title: Manager – Medico Marketing Content writer
Location: India, Mumbai
Reporting: Head, In-house Agency          

Co. Create’ is Abbott’s in-house creative agency based in Mumbai. Something that matter to us.
Collaboration: if two heads are better than one, how great could our teams be together?
A Holistic Perspective: Everything is connected. Our work impacts more than what’s right in front of us.

Effectiveness: Efficiency and impact are where we want to land with anything we do.
We are a team of visionary content, designers, curious problem solvers, techies and passionate collaborators, who believe that great teams are made when content, strategy and creativity work together. Our passion in all things content, design, staying up to date with technology, along with a heavy dose of curiosity – makes us stand out as a good In-house agency. We have animation in our DNA. Results in our hearts. And we’re passionate about creating stories that express who our clients are at their core while connecting with their most coveted audiences. 

Primary Job Function
A seasoned Medico Marketing Content Writer with over 10 years of experience in healthcare communications and clinical understanding is important. Specializing in translating complex clinical and scientific information into clear, engaging, and compliant content. Adept at crafting promotional and educational materials for healthcare professionals (HCPs), patients, and the public,
while ensuring alignment with industry regulations and brand strategy.

The writer is responsible for end-to-end content ownership across assigned projects, including research, ideation, copywriting, visualization, and editing. A strong grasp of therapeutic areas and communication challenges is essential to deliver impactful messaging across multiple touchpoints. The ability to simplify intricate medical information into accessible and compelling narratives is central to success in this role.

Core Responsibilities

Interpret client briefs and understand content/creative requirements, timelines, and target audience expectations. Candidate should have the knowledge and potential to discuss the therapies with the brand teams and the medical team in organisation Develop content for a wide range of marketing materials for HCPs, including:

• Brand Promise, Brand taglines
• Visual Aids (VA)
• Leave-Behind Literature (LBL)
• Patient Education Leaflets
• Video scripts (e.g., mechanism of action, awareness campaigns)
• Gamification content
• Therapy shaping

Collaborate with marketing, creative, and client servicing teams to ideate and visualize concepts, translating briefs into actionable inputs for designers and artists. Deliver high-quality copy tailored to each creative asset. Serve as the single point of contact for all medical content and copy-related communication. Demonstrate versatility in writing styles and tones to suit varied formats and audiences. Maintain impeccable grammar, spelling, and adherence to brand voice. Exhibit deep understanding of target groups and therapeutic domains. Conduct thorough research and apply strong organizational and learning skills. Ensure all outgoing communication is medically accurate, brand-aligned, and quality-checked. Managing, guiding and mentoring content team of 3 - mix of creative and medical writer

Key Competencies & Skills

• Behavioral: High energy, integrity, empathy, and strong relationship-building capabilities.
• Functional: Expertise in medico-marketing copywriting, brand communication, and marketing strategy.
• Analytical: Ability to interpret customer insights and data to craft effective communication.
• Communication: Strong written, verbal, and presentation skills.
• Customer Orientation: Deep understanding of pharma, HCP and patient needs with a service-first mindset.

Educational Qualifications

• MBBS, BAMS, or B. Pharm (Bachelor of Pharmacy)