Key Responsibilities

• Develop and execute localized marketing campaigns tailored to KSA audiences, aligned with brand and sales objectives,

  
  

• Build and maintain relationships with top influencers, agencies, media platforms, and local content creators.

  
  
• Drive paid digital marketing campaigns (Google, Meta, Snapchat, TikTok, etc.) and track ROI on all channels.

• Manage affiliate and influencer programs, ensuring strong ROI and measurable impact on conversions.

  
  

• Identify and secure strategic collaborations with banks, fintech's, and lifestyle partners for co-branded marketing, sponsorships, and joint promotions.

  
  

• Work closely with Dubai HQ marketing and creative teams to ensure consistent brand communication across all markets.

  
  

• Plan and execute seasonal marketing calendars, new brand launches, and promotional events.

  
  

• Analyze campaign data, performance reports, and consumer insights to optimize marketing investments,

  
  

• Ensure strong alignment between marketing, merchandising, and operations teams to support commercial objectives.

  
  

Key Requirements

• Bachelor’s Degree in Marketing, Business, or Communication (MBA preferred).
• 5-8 years of experience in E-commerce or Retail Marketing, preferably in Fashion, Beauty, or Lifestyle sectors,

• Strong exposure to the Saudi market, with proven relationships in the influencer, agency, and digital ecosystem,

  
  
• Experience in managing paid marketing, influencer campaigns, and affiliate networks.
• Excellent communication and negotiation skills (English & Arabic).
• Hands-on experience with analytics tools (Google Analytics, Meta Ads Manager, etc.).

• Ability to work under pressure, meet tight deadlines, and manage multiple projects simultaneously.

  
  
• Highly organized, creative, and result-oriented with a commercial mindset.

Key KPIs

• Campaign ROI and contribution to monthly GMV.
• Influencer performance metrics (engagement, reach, conversion).

• Number and value of strategic partnerships/sponsorships closed,

  
  

• Growth in traffic, sessions, and conversion rates from marketing channels.

  
  

• Brand awareness and visibility uplift within KSA market.

  
  

“Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 17,000 multicultural staff covering four continents.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines. Also, Apparel Group provides customers the experience of shopping from the comfort of their own home with ease and convenience via our E-Commerce site 6thStreet.com
Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc..
The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades.”