POSITION OBJECTIVE
- The Visual Merchandiser Manager is responsible for implementing and maintaining the brand and shops’ image through effective resource management
- Train and coach the store team to perform merchant based VP and manage the daily, weekly and seasonal VP tasks Brand Image
- Deliver visual excellence and create a shop environment reflecting brand essence as per the set objectives, guidelines and visual proposition communicated by the merchandising department and business partners.
- Manage the planning and monitor the critical path for all new store openings ensuring the delivery of visual set-ups according to set timelines in coordination with the marketing department.
- Study available commercial tools, latest/future fashion trends, store events and promotions in line with the Marketing Activity and Events Calendar that have a sales impact on the store.
- Direct merchandising deliverables for assigned categories and coordinate closely with Regional/Senior Merchandisers to successfully plan/manage product distribution and display.
- Assist Regional/Senior Merchandisers in monitoring major line changes, identifying slow sellers and best sellers and providing current competitor information through competitive shopping and on-line research.
- Meet periodically with merchandisers to plan the coming market lines by adapting special tools in order to maintain brand layout, fixture composition, product merchandising and retails standards.
- Implement POS/seasonal shop layouts to convey the right brand message, deliver brand strategy and work with the merchandising team to implement the seasonal promotions and special events.
- Conduct regular shop visits to give feedback on visual, commercial and operational matters to all levels of store and management and suggest an action plan accordingly.
- Assist in recruiting, training, coaching, motivating and evaluating team members to ensure they have the necessary skill base and are enabled to maximize their potential and contribution to the company.

Other Responsibilities
- Working closely with the operations and brand management team to increase sales
- Working with VM Manager and sales team to achieve commercial goals
- Involve in Pre-Opening of the stores and timely visit to ensure that brand’s standard are properly implemented and followed
- Conduct research of the current market trends and lifestyle
“Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 17,000 multicultural staff covering four continents.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines. Also, Apparel Group provides customers the experience of shopping from the comfort of their own home with ease and convenience via our E-Commerce site 6thStreet.com
Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc..
The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades.”