POSITION OBJECTIVE   - The position is responsible for overall brand development and implementation for maximized sales and profit.
- Strategize for brand penetration and positioning within the region to create brand image in the market.
Key Responsibilities:
Marketing:
- To interface and execute all marketing / promotional activities between respective principals and brand managers / operations managers and VMs.
- To take care of executions of all brand promotional activities under the supervision of Apparel’s Marketing Team and respective brand managers.
- The above activities will include ATL (above the line) activities and BTL (below the line) activities.
- To liaise and execute seasonal changes (windows, in stores, POS, catalogues and associated marketing collateral) with vendors, principals, internal marketing and brand managers.
- To work on media plans and artworks well in time and ensure the deadlines are being achieved for respective brands.    
- To work on pitch documents along-with the respective brand managers .
- Ensure complete library of advertisements (hardcopies of magazines, pictures of events, pictures of outdoor, etc) are maintained and archived.
- Visit all brand outlets on continuous intervals and ensure the visual standards are being implemented including store windows.
- Interface and help the brand managers and the ecommerce team for online trade.
- Continuously look at attractive opportunities for marketing / promoting respective brands.
- To maintain a ready reckoner of media spends for respective brands month wise, region wise, media wise.
- To assist respective brand managers or internal marketing team on logistics side during events and promotion.
- To share all information related to the business with respective line managers when required.
- To work and plan annual marketing budgets along-with respective brand managers.
- Work with the store and respective brand managers for photo shoots.
- Responsible for in store media i.e. music and videos.