POSITION OBJECTIVE 
 
- The position is responsible for increasing business revenues 
 
- The position is responsible for developing, implementing and maintaining Standard Operating Procedures required as per Retail standards across stores to drive the business and gain customer satisfaction 
 
- Oversee the recruiting, hiring and training needs of the store, and efficient decision making to enhance the overall performance of the store 
 
- Represent the brand by maximizing and contributing to the sales within the store through exceptional customer service and retail experience 
 
- Provide leadership and support to all the employees

Key Responsibilities 
Sales and profitability: 
- Achieve quantitative measures of performance in the following areas: Units per transaction, Average transaction value, sales per month, sales per square feet, sales turnover, shrinkage control, increase in conversion percentage
- Set store sales target to maximize the sales and profitability
- Guide Area Managers and Stores Managers to maximize productivity in stores through effective utilization of the available resources
- Effective management of the operational costs, reduction in operational costs by automation
- Adhere and enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores. Also monitor the measures to ensure compliance by all the employees
- Oversea the implementation and execution of the Visual Merchandising guidelines are followed at all the stores at all times
- Recruit and train the staff on sales techniques, customer service, teamwork, and other etiquettes as per the company and brand requirements
- Evaluate the performance of the employees annually and promote open lines of communication through coaching and motivation
- Interpret and make decision on operations and visual standards based on store and client’s needs Employee development
- Identify store training and development needs in conjunction with the Brand General Manager and training department
- Formulate a succession plan, in conjunction with the Brand General Manager - Set KPI’s and KRA’s for direct subordinates and conduct performance appraisal and feedback
- Involve in the selection and recruitment of the operational staff, when required
- Ensure technical and behavioral proficiency of staff through appropriate Learning and Development initiatives Communication
- Conduct regional sales and operations meetings on regular basis
- Provide frequent feedback to the Area Managers and Store Managers on their performances, in relation to company's performance
- Ensure brand participation in loyalty program ‘Club Apparel’
- Weekly meeting with GM and Sr. Management to discuss business plan V/s Achievements and improvement areas Stock Management
- Monitor store inventory in consultation with Brand General Manager and Brand Managers
- Promote a proactive relationship between GM, Area Manager, Brand Manager, Store Manager and the Buyers/Planners thereby maximizing sales
- Monitor slow-moving and out-dated stock, in consultation with Brand Managers
- Ensure stock security measures are effectively managed by Store Managers Store design and projects Management
- Involve in the design and layout process of the new store projects
- Design a "New Store Schedule' prior to commencement of design process
- Provide guidance to concept Architect during the design and implementation process
- Conduct regular Project update meetings with the Projects team
- Provide guidance and support to territory during set-up and merchandising phase Miscellaneous
- Ensure enhanced brand visibility and provide inputs for marketing and brand awareness
- Handling legal responsibilities related to store management/store opening/planning