Introduction

In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.

Your role and responsibilities

• As an Application Developer at IBM, you'll work with clients to co-create solutions to major real-world challenges by using best practice technologies, tools, techniques, and products to translate system requirements into the design and development of customized systems. In your role, you will be responsible for:
• Adobe Analytics
• Implement and configure Adobe Analytics for tracking user interactions on websites and mobile applications.
• Set up and manage eVars, props, and events for capturing data.
• Deploy Adobe Analytics using Tag management solutions and ensure the accurate collection of data.
• Collaborate with developers to implement data layers and custom tagging solutions.
• Maintain and update tags across web and mobile platforms as required by new campaigns or tracking needs.
• Optimize the tagging setup for performance and data accuracy

Required education
Bachelor's Degree

Preferred education
Master's Degree

Required technical and professional expertise

• Minimum 5-9 years of experience working Adobe Target and good understanding of Adobe Marketing Cloud technologies3+ years working with A/B testing and site personalization efforts, preferably leveraging Adobe Target as a platform.
• Working experience in HTML, Java script and CSS. Adobe Target Certification is must
• Deliver against the website optimization and customized experience strategies across the website and other touch points.
• Configure, administer, and operate Adobe Target to build multi-channel campaigns

Preferred technical and professional experience

• Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy
• Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence.
• Develop JavaScript, CSS, and HTML