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Deputy Manager - Sales, Acrylic Acid & Esters

30+ days ago 2026/05/21
Other Business Support Services
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Job description

Objectives of the Position :Drive Sales & Business development activities for CPH SBU in sub region, including working with channel partners as appropriate   



Main Tasks:



CPH sales



  • Service existing B2B customers and identify new customers to diversify customer base to ensure sustainable and healthy business development for CPH in the subregion.
  • Manage the complete sales cycle with the customer.
  • Develop lasting customer relationships to identify business trends in and beyond the customer scope or respective portfolio.
  • Monitor competition by gathering market information on pricing, products, new product development, business models.
  • Provide accurate sales forecast, supporting efficient planning of products and services.
  • Identify customer requirements and offer solutions accordingly.
  • Negotiate and close deals or contracts with customers and provide operational guidance and support to the relevant functional departments to ensure implementation.
  • Implement customer and segment-specific strategies in alignment with Marketing.
  • Distributor Management - Train, motivate, monitor and engage assigned distributors/agents to achieve business results as per plan. Utilize distributor/agents’ operations to increase BASF's competitiveness in the market.
  • Regular market mapping for CPH business in subregion to understand market movement, competition & demand / supply development.
  • Plan, lead and carry out sales activities to achieve sales targets by calling and visiting existing/prospective Specialty Monomers customers to understand and identify their needs to create a long-term customer supplier relationship.
  • Provide customer credit information for company credit control function, ensure timely payment of receivables to meet established sales targets and revenue goals.
  • Focusing on opportunities to develop new customers and new application areas

Key Account Management (CPH)




  • Take ownership of key accounts, including the development and execution of the account strategy and ensure alignment with corporate key account strategy.
  • Develop and maintain long term business relationships.
  • Serve as a liaison between account and BASF departments to provide ongoing support and ensure customer satisfaction.

Minimum Education and Qualification Required for the Position:




  • Education: Chemical Engineering, min B. Tech / equivalent
  • Working Experience: min 5 ~ 8 years in the chemical industry
  • Professional Knowledge:  B2B sales, commodities/specialties market dynamics

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