JOB SUMMARY

Manage the commercial performance of the business from the point of views of revenue, units, market share and profitability. With additional inputs for strategic and Tactical planning, Project management, Product Life cycle management, Business Analytics, Budgeting and forecasting experience.

PRIMARY JOB FUNCTIONS

Engaging with internal and external stakeholders to facilitate and further the achievements of business goals.

Developing and implementing marketing promotion plans/programs for the country according to overall franchise plan and budget.

Portfolio Strategy & business development planning (includes new product launches)

Leading Product Launch and Life Cycle Management in collaboration with sales leadership, local and global cross-functional stakeholders. 

People Development & Team Building: Enable a cohesive marketing team by coaching & developing Product Management role for future.

Analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. and implement Campaigns to drive Portfolio as per division’s goals.

Core Job Responsibilities

Conceptualize and Lead execution of marketing plans for portfolio(s) as per franchise goals and budgets, coordinate with internal functions, customers and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success.

Planning and implementing Product launches and Product life cycle management.  Monitoring sales performance and effectiveness of marketing programs against goals set.

Product Life cycle management and working with cross functional teams to drive product approvals, inventory planning and product availability as per portfolio marketing plans.

Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to own products in-country in order to analyze impact of market conditions, guide local franchise operations teams, report back to the regional/global team & highlight possible modifications to the regional/ franchise marketing plans

Development of key marketing communications for portfolio, works closely with agencies and media to develop right messaging and its delivery; seeking regional and global approvals; tracking the effectiveness of the communication to drive differentiation.

Track brand/ market performance of product(s), root cause analysis and action plan development in collaboration with sales function (including travel, campaigns, promotion activities etc.)

Establish relationships with KOLs in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management; Ensure product messaging and placements in symposiums and main customer events/conferences.

Conducting investigative research to assess brand image, market share and growth opportunities.

Providing effective support to sales team, including product & clinical messaging training.

Enable and contribute towards a cohesive Marketing function by:

Transmitting the Organization’s values, vision and direction

Providing Functional direction and adequate resources, removing barriers and helping develop people’s skills; articulating expectations and drive performance to fuel business growth

Ensure compliance of A&P and FOC process as per auditable guidelines and processes.

Minimum Education

Full time MBA/PGDM in Marketing from Premier B-School

Education Level

Major/Field of Study

Master Degree

Science /Business Management

Minimum Work Experience

Experience

Experience Details

5-8 years of relevant experience

Desirable to have led Brand/Product Marketing at an all India level for a minimum 5 years with demonstrated success. The role should have experience with Medical device/Pharma marketing and good understanding of the local marketing nuances.