Job description
Overview Of The Role:
- The Digital Marketing Manager at Al-Futtaim Group is responsible for leading the strategic planning and execution of digital marketing initiatives to drive growth across retail brands. This role requires a strong focus on developing high-impact marketing strategies across all digital channels, optimizing marketing performance, and achieving measurable business outcomes. The manager will collaborate with senior leadership to align marketing efforts with business goals, manage a team of marketing professionals, and ensure that cutting-edge analytics and data-driven insights inform all strategic decisions. Additionally, this position involves managing significant budgets, vendor relations, and fostering a culture of continuous improvement and innovation.
What You Will Do:Digital Marketing Strategy
- Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
- Focus on driving retail and e-commerce growth across all AFG retail brands.
Executive Presentation and Stakeholder Management
- Act as the primary liaison between the digital marketing team and senior leadership.
- Prepare and deliver compelling oral presentations on marketing performance, budget allocation, and strategic recommendations to executive stakeholders.
- Translate complex data into clear, actionable business insights.
Team Leadership and People Management
- Oversee and manage a high-performing team of up to 5 digital marketing professionals.
- Provide structured coaching, mentorship, and performance feedback to ensure a collaborative and high-performing work environment.
Data Strategy and Visualization
- Lead the Digital Business Analytics team to manage, analyze, and interpret complex business intelligence data.
- Oversee the creation of best-in-class data visualizations and reporting dashboards using tools like Power BI and Looker.
- Monitor KPIs such as Cost to Income ratio (CIR), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC).
Predictive Marketing Campaigns
- Lead the development and execution of targeted predictive marketing campaigns using Customer Data Platform (CDP) audience and product catalog.
- Optimize customer acquisition and retention rates.
Performance Marketing Management
- Manage all aspects of performance marketing including Paid Search (PPC), Paid Social, Affiliates, and Display Advertising.
- Ensure alignment with strict ROI/efficiency targets and manage a significant budget.
Agency and Vendor Management
- Manage relationships with external marketing agencies and technology vendors.
- Oversee contracts, service level agreements (SLAs), and vendor performance.
Marketing Activities and Optimization
- Plan, execute, and measure a variety of marketing activities with a focus on full-funnel optimization.
- Conduct performance-based paid search, social, and display campaigns.
- Implement SEO initiatives to drive organic traffic and content marketing.
- Continuously monitor, analyze, and report on marketing campaign performance.
- Utilize A/B and multivariate testing to identify areas for improvement and optimize campaign effectiveness.
Industry Knowledge and Innovation
- Maintain expert-level knowledge of the latest digital marketing trends, technologies, and retail industry best practices.
- Recommend innovative strategies to maintain competitive advantage.
Required Skills To Be Successful:- Proficiency in digital marketing strategies and platforms.
- Excellent oral presentation and communication skills.
- Strong team leadership and people management abilities.
- Analytical skills with experience in using data visualization tools like Power BI and Looker.
What Qualifies You For The Role:- Minimum 5 years of experience in a progressive retail multi-brand digital marketing leadership role.
- Proven track record of developing and implementing high-ROI digital marketing strategies across SEO, SEM, Social Media, and Email Marketing.
- Exceptional oral presentation skills with the ability to articulate complex marketing strategies and results to executive management.
- Strong understanding of business analytics, Customer Data Platforms, and marketing automation platforms.
- Data-driven decision making with a strong analytical mindset.
- Expertise in managing large digital marketing budgets and understanding of budgeting, forecasting, and P&L management in a retail context.
This job post has been translated by AI and may contain minor differences or errors.
